Quit for you Quit for two – Give your child a healthy start in life

The Australian Government has launched the Quit for you Quit for two campaign targeting pregnant women, those planning to have children, and their partners, to help them give up smoking and give their children a healthy start in life.

The campaign was developed by the Department of Health and Ageing and provides information about the health harms associated with smoking during pregnancy, and the support available to women on their journey to quit smoking.

The ‘Quit for you – Quit for two’ campaign is part of the Government’s commitment to reduce the levels of adult daily smoking to 10 per cent of the population, and to halve the daily smoking rate among Aboriginal and Torres Strait Islander adults by 2018.

Michelle Tyhuis, who works at Carbon Media, was part of the team that developed the Quit for you, Quit for two campaign.

Michelle said it was great to be involved with a program that can really make a difference to the wellbeing of women and their children.

“As an indigenous woman who gave up smoking when I became pregnant, I know the importance of a program like this,” Michelle said.

“Quitting smoking is challenging. Gathering for a yarn and a smoke is behaviour that is ingrained in our culture, but Quit for you- Quit for two offers practical ways to beat the cravings.

“I think it’s critical that the campaign is non-judgmental by encouraging women to choose to quit rather than simply telling them what to do.”

The campaign includes a smartphone app (for iPhone and Android), designed to help women fight the urge to smoke by distracting them using games, providing words of encouragement and baby facts.

The campaign is being delivered through television, radio, print, out-of-home and online advertising.