Get kids to school: Your children's future starts today

New television ads encourage parents and carers to make sure children go to school every day in order to realise their dreams for the future.

The ads, supported by print and online advertising, promote the Remote School Attendance Strategy, aimed at increasing school attendance rates of Indigenous children in remote areas from the start of Term 1, 2014.

The Strategy targets an initial 40 communities in remote locations around Australia and aims to improve school attendance by engaging local people in each community to get children to school.

The Strategy is a partnership between the Australian Government, state and territory governments, schools, the Remote Jobs and Communities Programme (and other employment providers) and remote Aboriginal communities.

Through the Strategy, remote communities with poor school attendance rates will receive School Attendance Supervisors and Officers to help improve attendance rates, working with schools, parents and families to make sure that all children go to school each day.

A School Attendance Supervisor will be employed to guide and mentor School Attendance Officers working in their region. School Attendance Officers will be local Aboriginal people who are active members of the community. They may include mums, dads, carers, uncles, aunties or grandparents.