Dilkara Australia is following the rainbow
Australian Indigenous cosmetics and hair care brand Dilkara Australia is proving a hit with global consumers keen for products made from native botanicals renowned for their healing qualities.
Julie Okely, a proud Kamilaroi woman, is taking on major global brands.Her home-grown cosmetics and hair care range Dilkara, is made from Australia's native Indigenous botanicals and is in demand, with the US and UK the strongest markets.
The word Dilkara means rainbow and each Dilkara product has been given an Aboriginal name to connect it to both Julie's culture and the organic Australian bush areas and themes that have been selected for the products.
The company's marketing approach is to educate and provide access to Indigenous knowledge and culture for people who may never have experienced the Australian bush.
Read more about Julie and her business at Dilkara Australia – following the rainbow and watch the video below.