Woolworths partnership significantly boosts reach of NAIDOC Poster

Media Release - National NAIDOC Committee

The National NAIDOC Committee has proudly partnered with the Woolworths Group to nationally distribute the 2020 NAIDOC Week poster.

The partnership enables the distribution of some 200,000 NAIDOC posters from 1000 Woolworths outlets across the country.

NAIDOC Week 2020 will be held from 8-15 November under the theme Always Was Always Will Be.

The revised November dates for NAIDOC Week 2020 follow its postponement from the original July dates due to the impacts and uncertainty from the escalating Coronavirus (COVID-19) pandemic.

NNC Co-Chairs Pat Thompson and John Paul Janke warmly welcomed the opportunity to again partner with Woolworths Group – this year as an Official Sponsor of NAIDOC Week 2020.

“The continuation of this partnership with the Woolworths Group significantly assists us in spreading the reach of NAIDOC Week celebrations to a wider audience and helping them gain a greater understanding and awareness of Aboriginal and Torres Strait Islander peoples, our diverse cultures and our rich histories,” they said.

“Importantly as one of Australia’s iconic brands and largest employers, Woolworths Group is in a unique position to influence relationships and respect for Aboriginal and Torres Strait Islander peoples across Australia.”

NAIDOC Posters have been celebrating and promoting NAIDOC Week since the late 1960s and rose to national prominence in the 1970s with the establishment of the Indigenous rights movement.

This year’s NAIDOC Poster features the stunning artwork titled Shape of Land by Noongar and Saibai Islander artist Tyrown Waigana.

NAIDOC Week 2020 posters will be available from Woolworths’ outlets - until stocks last - from Wednesday 21 October.