Deadly Cup Carnival event with launch of Deadly Eyewear

Announcement - abridgement of a Media Release from Deadly Enterprises

Australia’s first Aboriginal-owned optical and eye care provider ‘Deadly Enterprises’ is hosting the inaugural ‘Deadly Cup’, a NAIDOC Week Rugby League Carnival to be held at TRL Stadium on Sunday 8 November 2020.

The event will focus on promoting health and wellbeing whilst also celebrating Aboriginal and Torres Strait Islander culture and community.

Founding Director of ‘Deadly Enterprises’, Shaun Tatipata, has over 20 years of experience working in the Aboriginal and Torres Strait Islander health sector and recently led The Fred Hollows Foundation’s Indigenous Australia Program.

The ‘Deadly Cup’ will feature the launch of the new enterprise’s ‘Deadly Eyewear’ at 5:15pm (ACST). ‘Deadly Eyewear’ is a range of accessible, affordable and fashionable eyewear solutions for the Aboriginal and Torres Strait Islander Community.

THE ‘DEADLY CUP’

‘Deadly Enterprises’ will be hosting the ‘Deadly Cup’ during NAIDOC Week on Sunday 8 November 2020 from 2pm – 10pm (ACST) at TRL Stadium in Darwin.

The free community event, supported by NRL NT, will centre around a rugby league carnival featuring matches between the ‘Indigenous All Stars’ and ‘Territory All Stars’ teams across both junior and senior grades.

The event has a strong health and wellbeing focus and is smoke, drug and alcohol free. Healthy food and drink options will also be available.

“We are proud to host the event and to provide an opportunity for our community to engage with the many health and community service providers that are here to support our mob”, says Director Shaun Tatipata, “to hold this during NAIDOC week is a real privilege and it will allow us to celebrate our culture, our community, our contributions to Australia and our young and deadly rugby league players”.

The Aboriginal Medical Services Alliance Northern Territory (AMSANT), Babunbaree Aboriginal Corporation, The Brien Holden Foundation, Charles Darwin University (CDU), Indigenous Allied Health Australia (IAHA), Quitline and Territory Families are all major sponsors of the event.

Over 250 players are scheduled to participate in the matches, which will feature some of our community’s deadliest talent over the day. Player jerseys will feature artwork by Larrakia artist, Natalie Quall.

Health and Community Services providers will be at the event to engage community members in conversations to build health literacy and awareness of health conditions and how to prevent/manage them.

‘DEADLY EYEWEAR’

‘Deadly Enterprises’ will be launching their ‘Deadly Eyewear’ range at the ‘Deadly Cup’.

Sales of these glasses will support the delivery of eye care to the Darwin and Palmerston Aboriginal and Torres Strait Islander community and help to establish the ‘Deadly Vision Centre’.

The ‘Deadly Eyewear NAIDOC 2020’ range will enable ‘Deadly Enterprises’ to celebrate NAIDOC week, celebrate deadly local artists, their culture and their connection to country, whilst contributing to the improvement of our community’s eye health.

“’Deadly Eyewear’ will help address the eye health needs of our community whilst supporting access to care and create economic development opportunities for our local artists” says Director Shaun Tatipata.

‘Deadly Eyewear’ will be available from the ‘Deadly Eye Care Clinics’ operating from November 2020 at local Aboriginal organisations and from select optical retailers in the Darwin and Palmerston region.

Media Contact

Shaun Tatipata | 0488 997 641 | shaun@deadly.health